PONTE VECCHIO GIOIELLI
DESIGN & IDENTITY
Over the years Ponte Vecchio Gioielli has developed a strong identity, this creative spirit is revealed in every precious detail. Starting from the stylistic simplicity of our logo which represents the three arches of the Ponte Vecchio, our jewellery conveys the splendour of the world at large. Moving on to the “sgriffatura”, an ancient perforation invented by Benvenuto Cellini to add light to the gemstones and which the brand has made its own by reinterpreting it with a touch of its own personality. Or the characteristic “point” of each ring stem, that confers each jewel with a distinctive balance of shapes and makes all the Ponte Vecchio Gioielli creations unique.
Designer : Valentina Callo
PONTE VECCHIO GIOIELLI
For almost a century, a special symbol of love has existed in Florence. Legend has it that if a couple attaches a padlock to the Ponte Vecchio and throws the key into the Arno River then their love will last forever. The romantic atmosphere of the bridge, together with the symbolic power of the padlock is perfect for creating a deep bond between two people. A bond that carries with it the image of the sun rising over the Arno River, the sound of stolen kisses in the shade of the day, the magic of the street lamps accompanying the night.Honoring this tradition, Ponte Vecchio Gioielli has brought this iconic gesture to life. A jewel embodies a secret emotion, a lock unites shared feelings. And so every jewel we create is packaged in a box held closed with a special padlock to celebrate the magic of the Ponte Vecchio. This is our tribute to those who continue to believe in the power of love and the purity of passion.
